.png){kind=small}
.png)
Looking for Kartra alternatives usually means one of a few specific things: a lower entry price, a different funnel workflow, a stronger CRM, better course or community tools, agency-friendly account management, or a simpler setup. There isn't one "best" Kartra alternative for every one of those needs -- this guide compares the platforms that come up most often (ClickFunnels, Kajabi, GoHighLevel, Systeme.io, and an ActiveCampaign-based stack) by use case, so you can match the right tool to the reason you're actually looking.
Before switching, it's worth understanding what Kartra already includes -- we cover that in detail further down. Every competitor figure below was checked directly against each platform's own pricing page or official documentation as of September 2026, since Kartra alternatives 2026 pricing has shifted on more than one of these platforms this year.
Kartra is an all-in-one marketing automation platform built around a single idea: run your landing pages, sales funnels, email marketing, automation, checkout, memberships and courses, calendars, affiliate management and analytics from one connected system instead of stitching together separate tools. Its ecosystem, in brief, covers:
For the full plan-by-plan feature breakdown, see our Kartra review. That native breadth -- funnels, email, checkout and course delivery all sharing one contact database -- is the thing every alternative on this page trades off against in a different direction, which is why the right pick genuinely depends on which piece of that list matters most to you.
Wanting a Kartra alternative doesn't necessarily mean Kartra is doing something wrong -- more often it means a mismatch between what a specific business needs and what any single all-in-one platform is optimized for. The most common reasons people go looking:
These six Kartra competitors and alternatives to Kartra aren't ranked 1 through 6 -- each one is built around a different kind of business, so "best" depends entirely on which row below matches your situation. That includes both full all-in-one marketing platforms and sales funnel software alternatives built around just one piece of the workflow:
| Platform | Best For | Worth Checking Before You Switch |
|---|---|---|
| Kartra | All-in-one funnels, email, checkout and course delivery in one system | No dedicated CRM pipeline; limited agency/white-label tooling |
| ClickFunnels | Funnel-first businesses prioritizing landing pages and upsell flows | Course/membership hosting is a newer 2.0 addition, not the platform's original core strength |
| Kajabi | Course creators, coaches and membership/community businesses | Less funnel-builder depth than Kartra or ClickFunnels; pricing increased in January 2026 |
| GoHighLevel | Agencies and businesses that need CRM plus white-label client management | Steeper learning curve; built around agency workflows more than solo creators |
| Systeme.io | Budget-conscious beginners who want funnels, email and courses on a free or low-cost plan | Fewer advanced analytics/AI features than Kartra's higher tiers |
| ActiveCampaign + Funnel Builder | Teams that want specialized, best-in-class email automation and CRM | Requires running two separate tools instead of one, and two separate bills |
Pricing and feature availability change over time on every platform listed here -- figures throughout this guide were confirmed directly against each vendor's own site in September 2026; always check current pricing before signing up.
Kartra vs ClickFunnels is one of the most common comparisons in this space, because both platforms center the sales funnel as the core building block. ClickFunnels currently prices at $97/month (Launch), $197/month (Scale), $297/month (Optimize), plus an annual-only Dominate tier at $5,997/year -- all confirmed directly on ClickFunnels' official pricing documentation.
Where the two platforms differ in practice:
If funnels and checkout flow are genuinely the priority, ClickFunnels is worth serious consideration -- and if it's the funnel-building depth specifically that's drawing you away from Kartra, it's worth reading our Kartra Features breakdown first to see exactly what Kartra's own funnel mapper and funnel simulator already cover before assuming you need to switch tools entirely.
Kartra vs Kajabi comes up constantly among course creators -- and notably, Kajabi itself publishes a page directly comparing the two platforms. The general positioning Kajabi draws: it builds its business around knowledge creators -- courses, coaching, memberships and community -- while describing Kartra as centered more on marketing funnels and lead generation. That's Kajabi's own framing of the distinction, not an independent claim, so treat it as one side's pitch rather than a neutral verdict.
Kajabi currently prices at $179/month (Basic), $249/month (Growth) and $499/month (Pro) on monthly billing -- $143, $199 and $399/month respectively when billed annually -- following a price increase that took effect in January 2026. That's meaningfully higher than Kartra's $59-$549/month range, so the comparison is really about depth in one area (courses/community) versus breadth (funnels plus courses plus checkout) rather than which is cheaper.
For course creators specifically, this is one of the clearest Kartra alternatives for creators on this list -- the trade-off is community and coaching depth versus Kartra's broader funnel-and-checkout toolkit.
Kartra vs GoHighLevel is an especially important comparison for one specific group: agencies and consultants managing marketing for other businesses, not just running their own. GoHighLevel currently prices at $97/month (Starter, up to 3 sub-accounts, no white-label), $297/month (Unlimited, unlimited sub-accounts, full white-label), and $497/month (Agency Pro / SaaS Mode, with client-facing SaaS reselling tools) -- confirmed across multiple independent 2026 pricing breakdowns after GoHighLevel's own pricing page didn't load for direct verification.
If CRM depth and agency account management are the actual gap you're trying to fill, it's worth exploring our Sales CRM coverage as well, where we look at dedicated CRM and sales tools in more depth than fits inside a Kartra-alternatives roundup.
Kartra vs Systeme.io is the comparison to make if cost is the main driver behind looking for a free or cheap Kartra alternative. Systeme.io currently offers a genuinely free plan -- $0/month for 2,000 contacts, 3 funnels and 1 course -- plus paid tiers at $17/month (Startup, 5,000 contacts, unlimited funnels, 5 courses), $47/month (Webinar, 10,000 contacts, unlimited funnels and courses, automated webinar tools), and $97/month (Unlimited, unlimited everything plus sub-accounts). All of that was confirmed directly on Systeme.io's own pricing page.
Systeme.io positions itself as an all-in-one platform too -- funnels, email, courses, affiliate program management, a website/blog builder and automation are included on every paid plan, and 0% transaction fees apply across the board (including the free plan). That makes it the closest thing on this list to a genuinely free or cheap Kartra alternative rather than just a lower-cost one.
Not everyone looking at Kartra alternatives wants another all-in-one platform -- some want the strongest possible email automation and CRM, paired with a separate, dedicated funnel builder, trading the convenience of one login for specialized functionality in each piece. ActiveCampaign is the most common anchor for that kind of stack, since most funnel builder alternatives -- ClickFunnels and Systeme.io included -- are built to pair with a specialized email tool rather than replace one.
ActiveCampaign currently prices at $15/month (Starter), $49/month (Plus), $79/month (Pro) and $145/month (Enterprise) at the base 1,000-contact tier, billed annually -- confirmed via ActiveCampaign's own plan documentation and independent pricing trackers, since ActiveCampaign's live pricing page didn't load for direct verification. Pricing scales up with contact list size on every tier.
The practical contrast with Kartra:
Rather than one ranked list, here's the fastest way to narrow the field to what actually matters for your situation -- whether you're weighing Kartra alternatives for beginners, Kartra alternatives for creators, or Kartra alternatives for agencies:
|
| ||
|
| ||
|
A quick side-by-side of core capabilities. Treat this as a starting point rather than a final answer -- every vendor here adjusts which features sit behind which plan tier over time, so confirm current availability on the specific plan you're considering before deciding:
| Feature | Kartra | ClickFunnels | Kajabi | GoHighLevel | Systeme.io |
|---|---|---|---|---|---|
| Landing Pages | Yes | Yes (core specialty) | Yes (basic) | Yes | Yes |
| Sales Funnels | Yes | Yes (core specialty) | Limited | Yes | Yes |
| Email Marketing | Yes | Yes | Yes | Yes | Yes |
| Automation | Yes | Limited | Limited | Yes (core specialty) | Yes |
| CRM | Basic lead management | Basic | Not native | Yes (core specialty) | Basic |
| Courses | Yes | Yes (added in 2.0) | Yes (core specialty) | Yes | Yes |
| Memberships | Yes | Yes (added in 2.0) | Yes (core specialty) | Yes | Yes |
| Affiliate Management | Yes (Growth plan+) | Yes | Yes | Yes | Yes (all plans) |
| Agency / White-Label Focus | Not a focus | Not a focus | Not a focus | Yes (core specialty) | Sub-accounts on top plan only |
| AI Features | Yes (Kartra AI) | Limited | Limited | Yes | Not a core focus |
Feature availability checked September 2026 and summarized at a category level, not per exact plan tier -- this table is not evergreen; vendors change their packaging regularly.
After walking through five alternatives, it's worth circling back to why Kartra remains the right choice for a meaningful share of businesses: breadth, in one connected system. Landing pages, email, memberships, checkout, forms, the funnel builder, automation and lead management all share one contact database natively, rather than being stitched together through integrations between separate tools.
That native connection is the practical advantage over the "specialized stack" approach covered above: a contact's funnel activity, email engagement, purchase history and membership status all live in the same place, instead of syncing across two or three different platforms and hoping nothing breaks. For businesses that need funnels AND email AND checkout AND course delivery -- not just one of those -- that's the case for staying with (or choosing) Kartra over a single-purpose alternative.
|
KARTRA
See What Kartra Includes Before You Switch
See Kartra's Current Plans →
Compare Kartra's full feature set and pricing directly. |
Want to see everything Kartra includes before switching? Ready to try it yourself? Explore Kartra.
If none of the five options above is an obvious fit yet, work through these five steps before signing up for anything:
1 | Identify your core workflow Is the priority funnels, courses, CRM, email, agency account management, or ecommerce? Most of the decision above follows directly from this one answer. |
2 | Calculate your total software cost, not just the subscription Add up what you're currently paying across every separate tool -- platform, email, CRM, funnel builder, course platform, integrations -- and compare that total to a single Kartra plan or a competitor's plan. Check current Kartra pricing. |
3 | Check migration requirements Contacts, email sequences, funnels, products, memberships, tracking pixels and custom domains all need to move. Ask any platform you're considering exactly what their migration process covers before you commit. |
4 | Test the actual workflow, not just a demo Build one real sequence -- lead capture → funnel → email → checkout → follow-up -- inside a trial account rather than only watching a sales demo. That's where a platform's real friction points show up. |
5 | Compare actual plan limits Contacts, emails, domains, funnels, automation actions, team-member seats and transaction fees vary meaningfully between plans and vendors. Kartra's Essentials plan, for example, carries a 5% transaction fee that higher tiers don't -- confirm the equivalent details on whatever alternative you're comparing before you sign up. |
There isn't a single best Kartra alternative -- it depends on your use case. ClickFunnels fits funnel-focused businesses, Kajabi fits course and creator businesses, GoHighLevel fits agencies that need CRM and white-labeling, and Systeme.io fits anyone prioritizing a lower cost.
Yes -- Systeme.io currently offers a permanent free plan covering 2,000 contacts, 3 funnels and 1 course, confirmed directly on its pricing page. It's the closest thing to a free Kartra alternative on this list.
Neither is flatly "better" -- Kajabi goes deeper on courses, coaching, community and product delivery, while Kartra covers more ground overall (funnels, checkout and email alongside courses). Compare them on the specific features you'll actually use rather than by reputation alone.
Yes, though GoHighLevel is more CRM, automation and agency-workflow oriented than Kartra -- it's the stronger pick specifically if you're managing marketing for multiple client accounts rather than running one business of your own.
At the entry tier, yes: Systeme.io currently offers a free plan plus paid plans from $17/month, while Kartra's Essentials plan currently starts at $59/month. Pricing and plan limits on both platforms can change, so verify current numbers directly before signing up.
Affiliate Disclosure: This article may contain affiliate links. If you purchase through our link, we may earn a commission at no additional cost to you. Pricing and plan details for every platform mentioned can change; verify current pricing directly with each vendor before subscribing. Information is accurate as of publishing (September 2026).