B2B Lead Generation Software
Turn Your Website Into a Lead Generation Engine
Leadfeeder uses industry-leading web visitor identification and company data to reveal buying intent -- then helps marketing and sales act on it, before your competitors do.
Up to 45%
of anonymous website companies identified
Up to 75%
improvement in MQL-to-SQL conversion rate
Up to 35%
lower cost per qualified lead
Every day, B2B companies pour budget into SEO, ads, and content -- and most of that traffic leaves without a trace. Leadfeeder turns your existing website traffic into a working lead generation engine: it identifies the companies behind anonymous visits, filters out the noise, and routes the accounts that actually match your ideal customer profile straight into the CRM and ad platforms your team already uses. Nothing new to drive to your site -- just more pipeline from the traffic you already have.
How the Engine Runs
Identify
Resolve up to 45% of anonymous website visitors down to the company level -- name, industry, size, and location -- using GDPR-compliant IP-to-company matching that works even for remote and hybrid teams.
Qualify
Score every identified company against your ideal customer profile and its full visit history, so sales sees buying intent building in real time instead of chasing every visit equally.
Sync
Push qualified accounts automatically into Salesforce, HubSpot, Pipedrive, MS Dynamics, Zoho, and other CRMs -- with the visit data attached, not just a company name.
Optimize
See which campaigns and keywords are actually attracting your target accounts, and cut spend on the ones that aren't -- teams using this data report up to 35% lower cost per qualified lead.
From Website Visit to Revenue Team Action
Turn web visits into leads
Every anonymous visit is matched to a real company the moment it happens, with high-intent accounts flagged as soon as they show buying signals like a pricing-page view or a form start.
Power sales intelligence
Identified companies and their contacts sync straight into your CRM, complete with company size, industry, and website, so reps can prioritize outreach without manual research.
Optimize campaigns
See exactly which channels -- direct, organic, LinkedIn, paid -- are bringing in your actual ideal customer profile, not just raw traffic, so budget moves to what converts.
Build retargeting audiences
Turn identified companies into a live retargeting audience and push it directly to LinkedIn Ads, so your campaigns reach the accounts already showing intent.
What Revenue Teams See After Switching It On
Anđela Čović
Head of Marketing, ZenDev
“Leadfeeder gave us the missing piece our marketing was lacking. We already had solid analytics data, but now we know which companies are interested in our services -- and exactly what they're interested in.”
135% increase in won leads
Zach Bowlby
CEO, ROI Amplified
“Leadfeeder shows me everything they've done before they submit the form. We're identifying at least 60 to 70 percent of the companies that are on our site that way.”
70% of visitors identified
Alex Olly
Co-founder, Reachdesk
“An essential tool for all B2B sales and marketing professionals. The setup and integration is straightforward. Data is clean and integrates nicely with our HubSpot CRM.”
“It is a great tool for sales and marketing. Leads that otherwise may have gone unnoticed can now be tracked. It's a good thing that there are many connections for CRM systems, especially Hubspot.”
Plans for Every Stage
Verified directly on Leadfeeder's official pricing page, 2026-09-16. Paid plans billed annually; monthly billing also available.
Lite
€0 / month
Free forever -- your first look at who's on your site
✓ Unlimited users
✓ 7-day visitor history
✓ Last 100 identified companies/month
✓ Core features
Discover
From €79 / month
Identify companies and sync them to your CRM
✓ Reveal companies on your site
✓ Real-time alerts on target accounts
✓ Push accounts to your CRM
✓ Automate outreach and retargeting
Most Popular
Activate
From €369 / month
Turn identified companies into named contact leads
✓ Everything in Discover
✓ Verified emails and phone numbers
✓ Filter by intent signals
✓ B2B display campaigns
✓ CRM automations + AI prospect lists
Scale
From €599 / month
Automate lead generation across your whole revenue team
✓ Everything in Activate
✓ Unlimited data exports
✓ CRM data updated automatically
✓ Your own dedicated CSM
Enterprise
Custom pricing
Custom volumes with a dedicated team
✓ Custom company identification volume
✓ Custom credit volume
✓ Talk to Leadfeeder's team
Common Questions
How much of my website traffic can actually be identified?
Leadfeeder identifies up to 45% of the companies visiting your website at the company level, even when a visitor never fills out a form -- verified directly on Leadfeeder's homepage.
Does this replace my CRM, or work alongside it?
Alongside it. Leadfeeder pushes identified companies and their visit history into Salesforce, HubSpot, Pipedrive, MS Dynamics, Zoho, and other CRMs your team already runs on -- it doesn't replace them.
Can I use identified companies for ad targeting, not just sales outreach?
Yes. Identified companies can be built into a retargeting audience and pushed directly to platforms like LinkedIn Ads, so campaigns can target accounts already showing buying intent on your site.
What kind of conversion improvement should I expect?
Leadfeeder reports customers seeing up to a 75% improvement in MQL-to-SQL conversion rates and up to a 35% reduction in cost per qualified lead, by focusing outreach and ad spend on identified, in-market accounts instead of anonymous traffic.
Is Leadfeeder GDPR compliant?
Yes. Leadfeeder identifies visitors at the company level by default. Individual-level data only appears when a visitor self-identifies, such as by submitting a form.
How much does it cost to get started?
There's a free-forever Lite plan, plus three paid tiers starting at €79/month, all backed by a 14-day free trial with no credit card required. Full pricing breakdown above.
Put Your Website to Work
Stop letting anonymous traffic disappear. Turn the visits you already have into identified companies, qualified leads, and smarter ad spend.
Start Your Free Trial →Free 14-day trial • No credit card needed • Instantly see your leads
Affiliate disclosure: this page contains an affiliate link for Leadfeeder. If you sign up through our link, we may earn a commission at no additional cost to you. Product facts, stats, and testimonials on this page were verified directly on the brand's official site on 2026-09-16.
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