Website Visitor Identification Software
Identify Website Visitors and Turn Traffic Into Pipeline
Leadfeeder shows you which B2B companies visit your website, what they view, and when to reach out -- even when they never fill out a form. High-fit accounts are sent straight to your CRM, so marketing and sales can act on real buying intent instead of guessing.
★★★★★ 850+ reviews on G2 • Trusted by 15,000+ companies
Most of the companies that visit your website never fill out a form. They read a pricing page, check a case study, come back a week later -- and then disappear, invisible to your CRM and your sales team. Leadfeeder is B2B website visitor identification software built to close that gap: it resolves anonymous traffic down to the company level, scores each visit against your ideal customer profile, and pushes the accounts that matter into the CRM and outreach tools you already use.
What Leadfeeder Actually Does
Identify Anonymous Visitors
Most companies browsing your site never fill out a form. Leadfeeder reveals the company behind the visit anyway, using IP-based recognition that works even for remote employees.
Score Visitors Against Your ICP
Every identified company is scored against your ideal customer profile, so your team can focus on the accounts most likely to convert instead of chasing every visit equally.
Spot Intent as It Builds
Every company arrives in your CRM with its full visit history attached -- which pages, how often, and how recently -- so you can see buying intent building before a lead ever raises their hand.
Send Visitor Data to Your CRM
Identified companies and their visit data sync automatically into Salesforce, HubSpot, Pipedrive, MS Dynamics, Zoho, and other tools your revenue team already runs on.
How Website Visitor Identification Works
Identify anonymous website visits
A single tracking script recognizes the company behind each visit via IP-to-company matching -- GDPR-compliant, and it works even for visitors on dynamic IPs or working remotely.
Discover buying intent
Filter identified companies using 50+ behavioral and firmographic filters to separate real buying intent from casual traffic.
Connect with decision-makers
Search a global contact database by job role, seniority, and location, and reveal verified emails, phone numbers, and LinkedIn profiles for the people who matter at each account.
Measure the true impact of ads
See exactly which keywords and campaigns are attracting your target accounts -- including the non-direct impact of ads that never generated a click-through form fill.
Real Results From Real Teams
Aleksi Montonen
Chief Revenue Officer, Custobar
“If someone has been dormant for three months and suddenly comes back to the site, that's the moment you want to reach out. Without Leadfeeder, you'd never know. Prospecting is about 90% faster than before.”
€180k hidden pipeline
90% faster prospecting
Christine Holmström
Group Marketing Manager, Pronomic Group
“Leadfeeder helps us get the timing right -- so we can support our customers when they need us most.”
+60% visitors identified
+55% qualified leads
Stefano De Carlo
CEO, AutomatiKing
“We doubled our summit registrations. Instead of spending hours figuring out who visits our site, we now spend a couple of hours a week on data collection -- and focus the rest on actual outreach.”
70% less research time
2x summit registrations
Titta Nummi
Head of Brand & Customer Marketing, DNA Oyj
“During the first month of using Leadfeeder IP data, we have been able to target personalized content to seventeen times more site visitors than before.”
17x more visitors targeted
Plans for Every Stage
Verified directly on Leadfeeder's official pricing page, 2026-09-15. Paid plans billed annually; monthly billing also available.
Lite
€0 / month
Free forever -- your first look at who's on your site
✓ Unlimited users
✓ 7-day visitor history
✓ Last 100 identified companies/month
✓ Core features
Discover
From €79 / month
Identify companies and sync them to your CRM
✓ Reveal companies on your site
✓ Real-time alerts on target accounts
✓ Push accounts to your CRM
✓ Automate outreach and retargeting
Most Popular
Activate
From €369 / month
Turn identified companies into named contact leads
✓ Everything in Discover
✓ Verified emails and phone numbers
✓ Filter by intent signals
✓ B2B display campaigns
✓ CRM automations + AI prospect lists
Scale
From €599 / month
Automate lead generation across your whole revenue team
✓ Everything in Activate
✓ Unlimited data exports
✓ CRM data updated automatically
✓ Your own dedicated CSM
Enterprise
Custom pricing
Custom volumes with a dedicated team
✓ Custom company identification volume
✓ Custom credit volume
✓ Talk to Leadfeeder's team
Common Questions
How do I identify website visitors on my site?
Leadfeeder identifies visitors in real time at the company level. Setup takes under 5 minutes: add a tracking script, and identified companies start appearing with their visit history.
Is Leadfeeder GDPR compliant?
Yes. Leadfeeder identifies visitors at the company level by default. Individual-level data only appears when a visitor self-identifies, such as by submitting a form.
How much does website visitor identification cost?
Leadfeeder has a free-forever Lite plan plus three paid tiers starting at €79/month, all with a 14-day free trial and no credit card required. See the full pricing breakdown above.
Can Leadfeeder identify companies whose employees work remotely?
Yes. Unlike some competitors that struggle with dynamic IPs, Leadfeeder's continuously-updated database is built to handle remote and hybrid work patterns.
What's the difference between the paid plans?
All three paid plans share the same core identification capability. They differ in credit volume, company limit, and which features are unlocked -- campaigns and CRM automations require Activate or above, and a dedicated CSM is included on Scale.
How is Leadfeeder's data kept accurate?
A machine-learning algorithm refreshes the IP-to-company database daily and automatically filters out bots, ISPs, and low-quality traffic -- about 20% of the database changes every month.
Take the Lead
Identify website visitors. Build real pipeline. See exactly which companies are already interested in what you sell.
Start Your Free Trial →Free 14-day trial • No credit card needed • Instantly see your leads
Affiliate disclosure: this page contains an affiliate link for Leadfeeder. If you sign up through our link, we may earn a commission at no additional cost to you. Product facts, pricing, and testimonials on this page were verified directly on the brand's official site on 2026-09-15.
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