ReviewDailyHub Marketing Software Comparisons · 2026
Kartra vs Competitors: Kartra vs ClickFunnels and Kajabi Head-to-Head
When people search Kartra vs competitors, two names come up more than any other: ClickFunnels and Kajabi. Both go head-to-head with Kartra on a specific front -- ClickFunnels on funnels and checkout, Kajabi on courses and community -- so rather than a wide roundup, this guide goes deep on just these two match-ups, feature by feature, and calls a winner on each round -- a feature-by-feature Kartra comparison rather than a broad roundup.
Looking for a wider menu of options instead of a head-to-head Kartra comparison? We cover that further down. For everything Kartra itself includes, see our full Kartra review. Every competitor figure below was verified directly against ClickFunnels' and Kajabi's own official pages as of September 2026.
Kartra vs ClickFunnels
Kartra vs ClickFunnels (or ClickFunnels vs Kartra, depending which way you search it) is the classic match-up in this space -- both platforms center the sales funnel as the core building block, but they built out from that core in different directions. A quick Kartra vs ClickFunnels pricing snapshot: ClickFunnels currently prices at $97/month (Launch), $197/month (Scale) and $297/month (Optimize), plus an annual-only Dominate tier at $5,997/year -- confirmed directly on ClickFunnels' official pricing documentation.
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Choose Kartra If
•You want funnels, email, checkout AND course/membership delivery natively in one system •You're already selling courses or running memberships alongside your funnels •You want a lower published entry price ($59/month Essentials vs ClickFunnels' $97/month Launch)
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Choose ClickFunnels If
•Checkout and upsell flow is your top priority, not general-purpose page building •You want the most established one-click-upsell and order-bump tooling in this comparison •You're comfortable treating course/membership hosting as a newer, secondary feature rather than the platform's core strength
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ROUND 1Funnel & Landing Page Builder
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Kartra
Drag-and-drop builder with 100+ pre-designed templates and A/B split testing (up to 4 variants per campaign) built into every plan, plus a dedicated funnel mapper and funnel simulator for visualizing the customer journey.
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ClickFunnels
Funnel building is ClickFunnels' original core specialty -- pre-built funnel templates and a drag-and-drop editor built specifically around the funnel-as-a-sequence workflow, with a large library of funnel templates for common use cases.
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| 🏆 Winner: Tie -- both are genuinely funnel-first platforms |
ROUND 2Checkout & Upsells
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Kartra
A native checkout page handles one-time and subscription sales, connected to the same funnel and contact record. No documented one-click-upsell or order-bump feature was found on Kartra's own site.
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ClickFunnels
One-click upsell/downsell (OTO) pages let a customer accept a follow-up offer without re-entering payment details, since the details were already captured on the preceding order page -- a specific, well-documented native feature, alongside a separate order-bump toggle on the checkout form itself.
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| 🏆 Winner: ClickFunnels -- a real, sourced feature gap on this specific round |
ROUND 3Email & Marketing Automation
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Kartra
Native email and SMS marketing with automated sequences and behavior-based triggers, included from the entry-level Essentials plan, unlimited from Starter up.
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ClickFunnels
Native email and SMS follow-up funnels, built around triggering messages from funnel activity rather than functioning as a standalone email platform.
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| 🏆 Winner: Tie -- both include email/SMS natively, neither is a specialized email platform |
ROUND 4Courses & Product Selling
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Kartra
A membership/course portal has been part of Kartra's core plan since Essentials, with unlimited memberships from Starter up -- an established, long-standing part of the platform.
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ClickFunnels
ClickFunnels 2.0 added native course and membership hosting -- a newer addition to the platform rather than a long-standing core feature, layered on top of its funnel-first foundation.
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| 🏆 Winner: Kartra -- more established course/membership tooling |
ROUND 5Pricing
- Entry price: Kartra Essentials $59/month vs ClickFunnels Launch $97/month -- Kartra is the cheaper way in.
- Mid-tier: Kartra Starter $119/month vs ClickFunnels Scale $197/month.
- Top tier: Kartra Professional $549/month vs ClickFunnels Optimize $297/month (or the annual-only Dominate tier at $5,997/year) -- ClickFunnels' published top tier is actually cheaper than Kartra's, though the two platforms bundle different things at that level.
- Check current Kartra pricing directly, since both vendors adjust plans and limits over time.
| 🏆 Winner: Kartra at entry-level, ClickFunnels at the top tier -- no flat winner |
Kartra vs ClickFunnels: Overall Verdict
Neither platform flatly beats the other -- ClickFunnels wins decisively on checkout and upsell mechanics specifically, and edges ahead on entry price at the top tier. Kartra wins on course/membership maturity and a lower entry price. If your business genuinely needs funnels, email, checkout and course delivery all working natively together, that combination favors Kartra; if checkout and upsell flow is the single most important piece, ClickFunnels' purpose-built tooling there is hard to match.
Kartra vs Kajabi
Kartra vs Kajabi (Kajabi vs Kartra, if that's how you found this) is the comparison to make if courses, coaching or community are the center of your business rather than funnels. Kajabi currently prices at $179/month (Basic), $249/month (Growth) and $499/month (Pro) on monthly billing -- $143, $199 and $399/month respectively when billed annually -- following a price increase that took effect in January 2026, confirmed directly on kajabi.com/pricing.
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Choose Kartra If
•You need funnels, checkout and email working natively alongside course/membership delivery •You want a meaningfully lower published entry price ($59/month vs Kajabi's $179/month) •Funnel-building depth matters as much as course delivery to your business
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Choose Kajabi If
•Courses, coaching and community are the entire business, not one piece of a funnel •You want a native, first-party community feature bundled with course hosting •You're prioritizing product-delivery depth over broader marketing-funnel tooling
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ROUND 1Courses & Community
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Kartra
A membership/course portal is included from Essentials up, with unlimited memberships from Starter -- solid course delivery as one module inside a broader platform. No native community/discussion product is offered.
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Kajabi
Courses are Kajabi's core specialty, with a more developed product-building workflow, and Kajabi Communities is a genuine native, first-party feature (per Kajabi's own product page) built specifically for engagement and retention -- not a bolt-on integration.
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| 🏆 Winner: Kajabi -- clearly, this is its specialty |
ROUND 2Funnels & Marketing
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Kartra
A dedicated funnel mapper and funnel simulator, drag-and-drop landing page builder with 100+ templates, and native email/SMS automation are core, long-standing parts of the platform.
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Kajabi
Includes basic funnel/pipeline building and website hosting alongside course delivery, but funnel depth is more of a secondary feature than a core specialty compared to a funnel-first platform like Kartra.
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| 🏆 Winner: Kartra -- more developed funnel-building toolkit |
ROUND 3Email & Automation
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Kartra
Native email and SMS marketing with automated sequences and behavior-based triggers, unlimited from Starter up, tied to the same funnel and contact record as everything else on the platform.
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Kajabi
Native email marketing and broadcast tools built around the course/customer journey, generally regarded as less funnel-automation-focused than a platform built around the funnel as its core unit.
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| 🏆 Winner: Kartra -- deeper automation tied to funnel activity |
ROUND 4Pricing
- Entry price: Kartra Essentials $59/month vs Kajabi Basic $179/month (monthly) or $143/month (annual) -- Kartra is meaningfully cheaper at the entry tier.
- Mid-tier: Kartra Starter $119/month vs Kajabi Growth $249/month ($199/month annual).
- Top tier: Kartra Professional $549/month vs Kajabi Pro $499/month ($399/month annual) -- closer at the top, though Kajabi's January 2026 price increase widened the gap at every tier below that.
- Kajabi in particular has changed its pricing recently, so verify current numbers directly on each vendor's site before signing up.
| 🏆 Winner: Kartra -- cheaper at every tier except the very top |
Kartra vs Kajabi: Overall Verdict
Is Kajabi better than Kartra? Not flatly -- Kajabi wins decisively on courses and community specifically, which is exactly what it's built for. Kartra wins on funnel depth, automation, and price at every tier except the very top. If your business is course delivery and community first, with marketing as a secondary need, Kajabi's depth there is hard to match. If you need funnels and email working natively alongside course delivery -- not just course delivery on its own -- Kartra covers more ground for less money at most tiers.
Which Should You Choose?
Boiled down to one line each from this Kartra feature comparison:
- Choose Kartra if you need funnels, email, checkout and course delivery all working natively together, and want the lower entry price of these three platforms.
- Choose ClickFunnels if checkout and upsell mechanics are your single biggest priority and you're comfortable with course/membership hosting being a newer, secondary feature.
- Choose Kajabi if courses, coaching and community are the entire business, and funnel-building depth is a secondary concern.
These two match-ups are the most direct comparisons, but they're not the only options -- our Kartra alternatives guide covers GoHighLevel, Systeme.io and an ActiveCampaign-based stack too, organized by use case rather than head-to-head.
FAQ: Kartra vs Competitors
Is Kartra better than ClickFunnels?
Not flatly -- ClickFunnels wins on checkout and upsell mechanics specifically, while Kartra wins on course/membership maturity and a lower entry price. The right pick depends on which of those matters more to your business.
Is Kartra better than Kajabi?
Also not flatly -- Kajabi wins decisively on courses and community, while Kartra wins on funnel depth, automation and price at most tiers. Kajabi fits course-and-community-first businesses better; Kartra fits businesses that need funnels and courses working together.
Does ClickFunnels have courses like Kajabi or Kartra?
Yes, as of ClickFunnels 2.0 -- but it's a newer addition to the platform, not a long-standing core feature the way it is for Kartra or especially Kajabi.
Is Kartra cheaper than ClickFunnels and Kajabi?
At the entry tier, yes, against both -- Kartra Essentials is $59/month versus ClickFunnels Launch at $97/month and Kajabi Basic at $179/month. ClickFunnels' published top tier (Optimize, $297/month) is cheaper than Kartra's Professional plan ($549/month), so the price comparison flips at the highest tier. Always verify current pricing directly before signing up.
Affiliate Disclosure: This article may contain affiliate links. If you purchase through our link, we may earn a commission at no additional cost to you. Pricing and plan details for every platform mentioned can change; verify current pricing directly with each vendor before subscribing. Information is accurate as of publishing (September 2026).
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